Malaysia is one of TikTok's most engaged markets in the world. Malaysian users spent an average of 42 hours and 44 minutes per month on TikTok — making it the most-used social media app by time spent in the country. TikTok's advertising resources indicate the platform had 30.7 million users aged 18 and above in Malaysia in late 2025, a remarkable figure for a country of 34 million people. TikTok is no longer optional for brands that want to stay visible in Malaysia. It is whe