Key Competencies

E-Commerce Marketing Solutions

Offer comprehensive marketing support, expertly handling everything from product listings & banner design to customer engagement management (CEM) and marketplace ad, both optimization and implementation.

Web Development & Optimization

As specialists in Shopify partnerships, offering comprehensive web development and optimization services, including advanced SEO strategies, designed to maximize online impact.
End-to-end support ensures a seamless journey for brand, covering every critical step from initial service acquisition and meticulous planning to flawless implementation, secure payment gateway integration, and successful website deployment.

Strategic Media Planning

With over 10 years of experience, I bring a proven track record in strategic media planning and omni-channel implementation, consistently delivering results through effective key account management.

New Business Development

As a pivotal member of the pioneer team, I played a key role in the successful development and establishment of Presslogic - GirlStyle in Malaysia. I also spearheaded the strategic proposal, planning, and partnerships with leading local and international Digital Out-of-Home (DOOH) media, crucial for the rollout of Samsung LED screens across Malaysia.

Livestream and Affiliate Management

Key competencies - Livestream and Affiliate

As a pivotal member of the pioneer team, I played a key role in the strategic planning and successful implementation of our Livestream and affiliate services rollout to brands. This initiative directly contributed to achieving a humble result of MYR 600K Gross Merchandise Value (GMV) within the first six months, leveraging integrated campaigns across Shopee, Lazada, and TikTok platforms.
Furthermore, I independently developed a TikTok affiliate account, organically reaching over 1,000 followers without any paid advertising.

Performance Marketing and Data Analysis

Provide strategic ad investment planning and allocation across key platforms like Meta, TikTok, and Google, ensuring brad budget is optimized for maximum impact.
Expertise extends to the crucial backend setup and implementation that brings brands' campaigns to life.
Finally, deliver in-depth post-campaign reports, offering valuable observations, key learnings, and actionable recommendations for future success.

Banner and Thumbnail Designs

Key competencies - Banner and Thumbnails Design

I lead a team of six designers, specializing in delivering impactful, minimalist designs for diverse brands.
My responsibilities include overseeing project timelines and expertly coordinating efforts across all internal and external stakeholders.

Strategic Content and Development (web content and short video)

Key competencies - Content and Development (Web Content and Short Video)

Offering strategic content and development service specializes in creating high-impact web content and short videos that resonate deeply with brand's target audience.
Combine creative storytelling with data-backed insights to achieve business objectives, from increased engagement to enhanced conversions.

Ko Young Il, Managing Director, Samsung C&T

“Yew Fei has demonstrated to be an employee that was diligent, hardworking and committed to the various tasks despite the challenges assigned to him."

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David Soo, Managing Director, Zenith Malaysia

"Yew Fei is a hands-on manager and isn't one who would shy away from business challenges.

He also gets along well with his key clients and conversations go beyond just work."

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