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AI & The Future of Search

We are moving from the "Age of Links" to the "Age of Answers." This pillar explores how brands must adapt to Generative AI (Gemini, ChatGPT, SearchGPT). The purpose is to move beyond traditional keywords to focus on brand authority and entity-based optimization.

AI & The Future of Search

Yew Fei Leong

Feb 80 min read

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